Doing the rounds over the internet last week, and care of my friend Len, here's an absolute stinker of an ad that's recently been pulled by the Singapore Tourism Board on account of it being so bad. As in really, really bad. Be careful, as once seen it cannot be unseen. See if you can guess in advance what's in the gift box presented to the guy on the cable car.
In true Singapore fashion, my best guess is that it was put together by a gods-gift to mankind intern while the senior staff took long lunches, before being given the green light to hit the airwaves. It has most certainly gone viral (even the SMH picked it up last week), but against the mantra that any publicity is good publicity, all this ad has achieved is to make Singapore look really, really lame. And then when the proverbial hit the fan, rather than admitting 'yes, its a bad ad, we made a mistake ever even thinking about it', the second error of judgement was to go on the offensive and say it was generally well received in the Philippines.
The remaining advertising slots have been burned, having being paid for upfront. Someone should be flipping burgers.
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